Brand Rights Agreement

It depends on the type of product category and the brand that is licensed. Typically, the licensor`s primary concern is to generate revenue while protecting the brand before anything that might affect it, such as product quality or other concerns about brand relevance. Building brand value takes years, but only days to destroy it. Retailers also have the opportunity to be on both sides when it comes to licensing. You can license your product or trademark to another company or you can become licensed and sell the products of another person or company. It can also be helpful to rent the right to use your brand to a larger company or make a combination of both options in your business strategy. Giving your brand greater reach is not only lucrative in the short term, but also contributes to greater long-term trust from your audience. If your business moves from a small outfit to greater visibility, your customer base will likely develop an even greater sense of loyalty because they know your overall recognition potential is high since they stayed with you from the beginning. Quality Assurance – You can insert a section in which you request specific tests to ensure the protection of your product (i.e. quality, durability). If you have decided to work with another company on your product, your brand will automatically be associated with the quality of the product produced by someone else. Choose wisely. Confidentiality – In addition, a sub-agreement may be proposed to continue to protect the licensor`s property.

This is the NDA, the confidentiality agreement. This document prevents licensee from sharing or discussing certain details of your product with third parties. NDAs are pretty easy to design and should be considered a mandatory part of your license agreement…

Comments are closed.