Have you ever heard the saying “A picture is worth a thousand online sales?” Maybe it hasn’t caught on just yet, but it certainly applies in ecommerce.
You know product photos are important for your online store. In fact, they may be the most important element. The difference between mediocre and professional-looking product photos could easily make or break your online sales. With this in mind, let’s equip ourselves with the right knowledge of product photography to turn your photos into one of your biggest assets. In this ultimate ecommerce guide to product photos, we’ll discuss:
Why product images are important to your online business
Best practices for showcasing and leveraging high quality product images
The pros and cons of hiring a professional photographer vs. taking the product photos yourself
Good product photos act as brand ambassadors: They telegraph your brand and style in one simple, efficient and effective way. Whether your brand is contemporary, kitschy or anything in between, your product photos strengthen your brand and make it even more recognizable. Plus, high quality product images are known to build customer trust in both your products and your brand.
Online shoppers are inundated with options, such as kenjiroi.com amazon photography. Product options, pricing options, rating and reviews and so much more. It should be assumed your customers will check competitors’ products before making a decision. It’s imperative your product photos are enticing and make your products as appealing as possible to capture the sale as quickly as possible.